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May 08, 2025
Hotel Indigo LA Downtown
899 Francisco St
Los Angeles

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What's on
May 8
May 8
May 8
09:15
Content Marketing Summit
Scaling your content strategy without burning out your team or budget
Ashley Litzenberger, Senior Director of Content & Product Marketing, Betterworks
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09:15
Brand Marketing Summit
From big game to big wins: The brand marketing playbook behind Workday’s Super Bowl success
Erik Petersen, Senior Director, Global Brand Advertising and Media, Workday
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09:45
Content Marketing Summit
It's not you, it's them: Identify only the best influencers for your brand
Ashley Frohnert, Senior Director of Social Media & Influencer Marketing, PETA
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09:45
Brand Marketing Summit
Panel - Beyond the logo: Building brand equity through experience and emotion
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10:15
Content Marketing Summit
Agile SEO - Navigating changes to Google Analytics with confidence
Scott Abel, President, The Content Wrangler
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11:00
Brand Marketing Summit
Going global: How to successfully manage brand portfolios across cultures and continents
Daniel Salvador, Director of Brand Marketing & Communications, Grupo Xcaret
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11:15
Content Marketing Summit
Establishing trust through your audio & video content
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11:30
Brand Marketing Summit
Panel | Beyond growth: Building enduring brand alliances through multicultural marketing
Gerald Yarborough, VP, Brand Creative Marketing, CBS
Jairo Mendoza, Brand Marketing Specialist, Mercedes-AMG GmbH
DaLeyna Adkinson, Former Director, Marketing, Brand Heat & Culture, PUMA Group
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11:45
Content Marketing Summit
Interactive roundtable discussions - Choose your topic & collaborate
Fiona Finn, Director of Product Marketing, Jane
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12:15
Content Marketing Summit
Using narrative design to captivate your audience with stories that resonate
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12:15
Brand Marketing Summit
From blank slate to brand success: Key lessons from building a brand from scratch
Sienna Qurik, CMO, Invisory
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13:45
Content Marketing Summit
Panel - Content marketing crystal ball: Industry trends & predictions
Wallis Mills, Director of Marketing, AMD
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13:45
Brand Marketing Summit
Networking roundtables: Mastering the brand marketing landscape
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14:30
Content Marketing Summit
Back to the drawing board: A roadmap for revitalizing your content strategy
Noah Broxmeyer, Director of Creator & Content Marketing, Capitol Records
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14:30
Brand Marketing Summit
From cult favorite to category leader: The brand marketing formula behind Health-Ade’s success
Charlotte Mostaed, CMO, Health-Ade
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15:30
Content Marketing Summit
Interactive workshop | Shaping the narrative: How content and brand marketing steer business direction
Lawrence Montgomery, CMO, Baptist Health
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15:30
Brand Marketing Summit
Interactive workshop | Shaping the narrative: How content and brand marketing steer business direction
Lawrence Montgomery, CMO, Baptist Health
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16:15
Content Marketing Summit
Interactive workshop | The content-brand-performance equation: How to align and measure what matters
Laura Morris, Global Head of Consumer PC Marketing, HP
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16:15
Brand Marketing Summit
Interactive workshop | The content-brand-performance equation: How to align and measure what matters
Laura Morris, Global Head of Consumer PC Marketing, HP
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Get your ticket

for the summit

We’re bringing together top content marketing leaders for a day of impactful learning, collaboration, and connections so you can:

- Master high-performing content creation that attracts, engages, and converts your audience and drives measurable results.

- Leverage innovative AI-powered solutions to create and distribute content and measure your impact across emerging social media platforms.

- Connect with your peers, share best practices, and build valuable relationships to expand your professional network.

Los Angeles

May 8, 2025

Save $200

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