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May 08, 2025
Hotel Indigo LA Downtown
899 Francisco St
Los Angeles

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agenda

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What's on
Content Marketing Summit
Brand Marketing Summit
Content Marketing Summit
Content Marketing Summit
08:00
Exhibition & networking
Networking breakfast & registration
09:15
Content Marketing Summit
From Content Creator to Marketing Leader: Building Your Brand and Your Edge
Ashley Litzenberger, Senior Director of Content & Product Marketing, Betterworks
09:45
Content Marketing Summit
Fireside chat - Sound Check: Influencer Marketing's Remix of the Music Industry
Noah Broxmeyer, Director of Creator & Content Marketing, Capitol Records
10:15
Content Marketing Summit
Unlocking the hidden value of self-service product documentation in content marketing
Scott Abel, President, The Content Wrangler
10:45
Exhibition & networking
Coffee & networking break
11:15
Content Marketing Summit
From big game to big wins: The marketing playbook behind Workday’s Super Bowl success
Erik Petersen, Senior Director, Global Brand Advertising and Media, Workday
11:45
Content Marketing Summit
Interactive roundtable discussions - Choose your topic & collaborate
12:30
Exhibition & networking
Lunch
13:30
Content Marketing Summit
Go-to-market gold: Unlocking content wins through product marketing partnerships
Thereasa Roy, Director of Product & Content Marketing, Offsec
14:00
Content Marketing Summit
Panel - Content marketing crystal ball: Industry trends & predictions
Ron Weber, Senior Director, Web & SEO, Actian
Jason Rothman, Social & Content Marketing Manager, Dollar Shave Club
Alisha Mathur, Marketing Leader
Victor Acosta, Associate Director of Digital Marketing, Microsoft
Rachel Goldberg, Director of Content Marketing, Bonterra
14:45
Exhibition & networking
Coffee & networking break
15:15
Content Marketing Summit
Interactive workshop | The content-brand-performance equation: How to align and measure what matters
Laura Morris, Global Head of Consumer PC Marketing, HP
16:00
Content Marketing Summit
Extended Q&A and reflective roundtables - Ask your most burning questions
Ashley Litzenberger, Senior Director of Content & Product Marketing, Betterworks
DaLeyna Adkinson, CEO & Founder, The Culture Bridge (x-PUMA)
17:00
Exhibition & networking
Happy hour sponsored by Marketing Alliance
Brand Marketing Summit
09:15
Brand Marketing Summit
From big game to big wins: The brand marketing playbook behind Workday’s Super Bowl success
Erik Petersen, Senior Director, Global Brand Advertising and Media, Workday
09:45
Brand Marketing Summit
From blank slate to brand success: Key lessons from building a brand from scratch
Sienna Qurik, CMO, Invisory
10:15
Brand Marketing Summit
From cult favorite to category leader: The brand marketing formula behind Health-Ade’s success
Charlotte Mostaed, CMO, Health-Ade
11:15
Brand Marketing Summit
From ghosted to GOAT: How brands can truly connect with Gen Z
Gary Rudman, President, GTR Consulting
11:45
Brand Marketing Summit
Panel | Beyond growth: Building enduring brand alliances through multicultural marketing
Gerald Yarborough, Former VP, Brand Creative Marketing, CBS
Jairo Mendoza, Brand Marketing Specialist, Mercedes-AMG GmbH
DaLeyna Adkinson, CEO & Founder, The Culture Bridge (x-PUMA)
Anne Milan Alo, Former VP, Brand and Creative Marketing, SiriusXM
13:30
Brand Marketing Summit
Networking roundtables: Mastering the brand marketing landscape
14:15
Brand Marketing Summit
Rewriting the brand playbook for an autonomous world
Monali Jain, Former Chief Analytics and Data Engineering Officer, Blue Origin
15:15
Brand Marketing Summit
Interactive workshop | The content-brand-performance equation: How to align and measure what matters
Laura Morris, Global Head of Consumer PC Marketing, HP
16:00
Brand Marketing Summit
Extended Q&A and reflective roundtables - Ask your most burning questions
Ashley Litzenberger, Senior Director of Content & Product Marketing, Betterworks
DaLeyna Adkinson, CEO & Founder, The Culture Bridge (x-PUMA)

Get your ticket

for the summit

We’re bringing together top content marketing leaders for a day of impactful learning, collaboration, and connections so you can:

- Master high-performing content creation that attracts, engages, and converts your audience and drives measurable results.

- Leverage innovative AI-powered solutions to create and distribute content more efficiently than ever before.

- Connect with your peers, share best practices, and build valuable relationships to expand your professional network.

Los Angeles

May 8, 2025

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