Building a brand from scratch is no small feat, and the journey is often filled with unexpected challenges, pivotal decisions, and valuable lessons. This session will dive into the real-world experiences of brand-building, sharing what worked, what didn’t, and the key strategies that led to success. Key takeaways: - The biggest early-stage mistakes and how to avoid them - How to create a brand identity that resonates from day one - Navigating limited resources while driving brand awareness - The role of authenticity and storytelling in long-term brand success - Lessons in adapting, evolving, and scaling a brand effectively