Name: Monali Jain | Content Marketing Summit LA
Start: 2025-05-08T07:00:00.000Z
End: 2025-05-08T07:00:00.000Z
Location: Hotel Indigo LA Downtown

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Monali

Jain

Former Chief Analytics and Data Engineering Officer

Blue Origin

Monali Jain is Founder of AutonomousLabs.Space. Autonomous Labs has a clear purpose of enabling digital and physical activities to serve humans autonomously. In the past, she was senior executive leader at Blue Origin, Dexcom, Singapore Airlines, Accenture and PayPal. She completed her Private Pilot license and Skydiving license. She recently received Kellog Executive Scholar certificate and Stanford Graduate School of Business Alumni prestige. She is excited to share a vision where software becomes the soul, and machine learning becomes the brains of autonomous vehicles. Autonomous is the new phenomenon and key to market adoption and growth at unprecedented pace. She holds an MBA from Santa Clara University and won the Prestigious Belotti Award. During Bachelor of Computer Engineering, she scored First Class with Honors ranking in top 0.002%. She also won a Gold Medal in Mathematics.

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08 May 2025 14:15 - 14:45

Rewriting the brand playbook for an autonomous world

As autonomous technologies reshape consumer expectations and behaviors, brand marketers must evolve their strategies to stay ahead. Join Monali in this session as she explores how core brand elements - like perceived value, pricing, and identity - are being redefined in an autonomous world, and introduce frameworks to adapt effectively. Key takeaways: - Understand how the rise of autonomous technologies impacts brand strategy across the customer journey. - Learn how to apply the “clock model” to optimize brand investment before, during, and after purchase. - Explore identity models tailored to autonomous products, including brand essence and extended identity. - Gain tools to assess competitor positioning using laddering techniques. - Walk away with a proactive framework to future-proof your brand in an era of automation.today.