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Jairo
Mendoza
Brand Marketing Specialist
Mercedes-AMG GmbH
Jairo Mendoza is a Brand Marketing Specialist at Mercedes-AMG GmbH with over 12 years of experience in the automotive industry. Specializing in exotic cars and OEM fleets, Jairo combines a passion for automotive technology with expertise in business development and product planning. Based in Sacramento, Northern California, he excels in creating tailored marketing strategies, leveraging his strong analytical skills, bilingual fluency in English and Spanish, and exceptional coordination abilities. With a commitment to delivering top-tier marketing services, Jairo brings a solutions-oriented approach to driving global and local business opportunities.
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08 May 2025 11:30 - 12:15
Panel | Beyond growth: Building enduring brand alliances through multicultural marketing
Multicultural marketing isnā€™t just about sustainable growthā€”itā€™s about forging lasting partnerships and aligning with the values that matter most to your audience. In this panel, industry leaders will pull back the curtain on how brands can move beyond transactional outreach to create meaningful, long-term relationships with diverse communities. From authentic storytelling to strategic alliances, discover how inclusive marketing can drive brand loyalty, open new opportunities, and position your company as a true cultural leader. Key discussion points: - How brands can establish deep, value-driven connections rather than surface-level inclusivity initiatives. - The role of partnerships and alliances in amplifying multicultural marketing impact. - Case studies of brands that have successfully aligned their marketing with audience values to drive engagement and revenue. - Why younger generations prioritize authenticity and inclusivityā€”and what that means for your brandā€™s future. - Practical strategies for embedding multicultural marketing into your brandā€™s core identity rather than treating it as a campaign-by-campaign effort.