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Victor
Acosta
Associate Director of Digital Marketing
Microsoft
Victor Acosta is a Brand Strategist and Digital Marketer with experience in tech and gaming. Currently, he guides digital marketing and community management for Activision's Call of Duty, developing social content and experiences to entertain an audience of over 50 million. Victor has successfully driven content and creative projects at organizations including Microsoft and Snap Inc, spearheading the launch of Snapchat's Brand Co/Lab, an award-winning creative incubator collaborating with partners such as Nike, Verizon, and HBO Max.
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08 May 2025 14:00 - 14:45
Panel - Content marketing crystal ball: Industry trends & predictions
The digital landscape is in constant flux, and content marketing must evolve to keep pace. This dynamic panel discussion brings together leading experts to explore the emerging trends and disruptive technologies that will shape the future of content marketing. We'll delve into the evolving role of AI, the growing importance of personalized experiences, the shifting dynamics of social media, and the rise of new content formats. Join us as we unpack the challenges and opportunities that lie ahead, offering actionable insights to help you prepare your content strategies for tomorrow's audience. This session is designed to equip marketers with the knowledge and foresight needed to not only survive but thrive in the ever-changing world of content. Key Learnings: - The Impact of AI and Automation - Personalization and the Evolving Customer Journey - The Rise of Short-Form Video and Interactive Content