Great content isn’t just creative—it’s strategic. And one of your most overlooked allies? Product marketing. In this session, Thereasa Roy shares how content teams can partner with PMMs to go beyond surface-level messaging and tap into the real meat of market problems, product insights, and competitive storytelling. You’ll learn how to: - Plug into the product marketing pipeline to get ahead of launches - Turn positioning docs into scroll-stopping stories - Find the sweet spot between feature drops and narrative arcs - Collaborate without getting buried in product jargon Whether you’re a team of one or part of a mature marketing org, this talk will help you elevate your content’s impact by getting closer to the product and the people who market it.