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Ron
Weber
Senior Director, Web & SEO
Actian
Ron is a seasoned web, content and search marketing expert with a long track record of success in digital across a wide variety of industries. Currently, he serves as Senior Director at Actian Corp, leading Web, Social and SEO functions for the organization. Ron also teaches aspiring digital marketers Content Marketing fundamentals as an adjunct instructor at UCSD Extension. Fun fact: Ron was a background extra in "Bring It On."
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08 May 2025 13:45 - 14:30
Panel - Content marketing crystal ball: Industry trends & predictions
The digital landscape is in constant flux, and content marketing must evolve to keep pace. This dynamic panel discussion brings together leading experts to explore the emerging trends and disruptive technologies that will shape the future of content marketing. We'll delve into the evolving role of AI, the growing importance of personalized experiences, the shifting dynamics of social media, and the rise of new content formats. Join us as we unpack the challenges and opportunities that lie ahead, offering actionable insights to help you prepare your content strategies for tomorrow's audience. This session is designed to equip marketers with the knowledge and foresight needed to not only survive but thrive in the ever-changing world of content. Key Learnings: - The Impact of AI and Automation - Personalization and the Evolving Customer Journey - The Rise of Short-Form Video and Interactive Content