Self-service documentation isn’t just a customer support tool—it’s an untapped content marketing asset. In this session, Scott Abel, Content Strategy Evangelist for Heretto, will reveal how content marketing leaders can leverage self-service documentation to enhance customer experience, improve retention, drive organic traffic, increase sales, and reduce support costs. Attendees will learn how documentation teams align product documentation with the customer journey, optimize it for discoverability, and foster collaboration between marketing and technical content teams to enhance the self-service customer experience while delivering benefits to the organization providing it. You’ll learn why it’s essential to unlock the full potential of self-service content and which actionable strategies can help you get started.