Name: Gerald Yarborough | Content Marketing Summit LA
Start: 2025-05-08T07:00:00.000Z
End: 2025-05-08T07:00:00.000Z
Location: Hotel Indigo LA Downtown

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Gerald

Yarborough

VP, Brand Creative Marketing

CBS

Gerald Yarborough is a visionary creative executive with a proven track record of transforming the world’s most popular music, movies, TV shows, and beloved characters into successful licensed consumer products. Throughout his career, Gerald has consistently driven double-digit revenue growth and delivered award-winning products that have garnered global acclaim. His expertise spans global branding, product development, and experiential design, seamlessly combining creative vision with strategic leadership. Gerald’s collaborative approach allows him to work effectively across product, editorial, marketing, and social teams to create best-in-class consumer experiences. Under his leadership, cross-functional teams have launched products that have grown revenue and established new benchmarks in quality, design, consumer engagement, and immersive brand storytelling. Beyond his commercial success, Gerald is passionate about giving back. Through his work at Reelworks and FutureNow, he leads initiatives that promote diversity, inclusion, and arts education and mentors the next generation of creatives. His dedication to philanthropy and pro-social efforts underscores his expertise in the industry and highlights his integrity and well-rounded character as a professional.

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08 May 2025 11:30 - 12:15

Panel | Beyond growth: Building enduring brand alliances through multicultural marketing

Multicultural marketing isn’t just about sustainable growth—it’s about forging lasting partnerships and aligning with the values that matter most to your audience. In this panel, industry leaders will pull back the curtain on how brands can move beyond transactional outreach to create meaningful, long-term relationships with diverse communities. From authentic storytelling to strategic alliances, discover how inclusive marketing can drive brand loyalty, open new opportunities, and position your company as a true cultural leader. Key discussion points: - How brands can establish deep, value-driven connections rather than surface-level inclusivity initiatives. - The role of partnerships and alliances in amplifying multicultural marketing impact. - Case studies of brands that have successfully aligned their marketing with audience values to drive engagement and revenue. - Why younger generations prioritize authenticity and inclusivity—and what that means for your brand’s future. - Practical strategies for embedding multicultural marketing into your brand’s core identity rather than treating it as a campaign-by-campaign effort.