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Alisha
Mathur
Marketing Leader
Alisha Mathur is an award-winning senior marketing leader, entrepreneur, and business consultant utilizing bold, multi-platform creative to grow innovative startups and Fortune 500 consumer brands. Her demonstrated history includes driving global brand and content marketing strategy for leaders like Netflix, Disney, and Sony. Her work has won industry awards, generated significant returns, and received high-profile campaign recognition across AdWeek, Condé Nast, and Forbes. Mathur has been spotlighted as a marketing and strategy expert, and is a regularly featured guest lecturer on university campuses. She is a keynote speaker on a variety of topics including public speaking and pitching, leadership, marketing, and entrepreneurship. She enjoys mentoring young women and men building startups and entering the entertainment industry, and is a classically trained painter and chocolate maker.
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08 May 2025 14:00 - 14:45
Panel - Content marketing crystal ball: Industry trends & predictions
The digital landscape is in constant flux, and content marketing must evolve to keep pace. This dynamic panel discussion brings together leading experts to explore the emerging trends and disruptive technologies that will shape the future of content marketing. We'll delve into the evolving role of AI, the growing importance of personalized experiences, the shifting dynamics of social media, and the rise of new content formats. Join us as we unpack the challenges and opportunities that lie ahead, offering actionable insights to help you prepare your content strategies for tomorrow's audience. This session is designed to equip marketers with the knowledge and foresight needed to not only survive but thrive in the ever-changing world of content. Key Learnings: - The Impact of AI and Automation - Personalization and the Evolving Customer Journey - The Rise of Short-Form Video and Interactive Content