Name: DaLeyna Adkinson | Content Marketing Summit LA
Start: 2025-05-08T07:00:00.000Z
End: 2025-05-08T07:00:00.000Z
Location: Hotel Indigo LA Downtown

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DaLeyna

Adkinson

Former Director, Marketing, Brand Heat & Culture

PUMA Group

DaLeyna Adkinson is a transformative and results-oriented marketer with nearly 15 years of experience at the intersection of culture, diversity, and brand strategy. Most recently as the Director of Brand Heat & Culture Marketing at PUMA North America, she pioneered the brand’s first-ever Brand Heat & Culture Marketing Department, significantly boosting growth with Black consumers. DaLeyna has played a pivotal role in three global rebrand initiatives and successfully established three multicultural marketing departments, driving brand affinity with diverse audiences for organizations like TV One, the Los Angeles Rams, Meta (formerly Facebook), and PUMA North America. Her work has led to award-winning campaigns, including PUMA’s first win in the brand's 75 year history at the Association of National Advertisers Multicultural Excellence Awards, and major events like the record-setting Super Bowl LVI Fan Rally and Los Angeles Rams Training Camp. DaLeyna’s leadership has earned her the Chairman's Award for driving revenue growth and optimizing business processes. A respected thought leader, she has been featured in Adweek, Cannes Young Lions, and ANA, and authored Unseen: The Hidden Value of Inclusive Marketing. DaLeyna is also a frequent speaker, judge, and contributor to industry publications. A proud HBCU graduate from Bowie State University, she enjoys family time, live music, cooking for friends, and SoulCycle.

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08 May 2025 11:30 - 12:15

Panel | Beyond growth: Building enduring brand alliances through multicultural marketing

Multicultural marketing isn’t just about sustainable growth—it’s about forging lasting partnerships and aligning with the values that matter most to your audience. In this panel, industry leaders will pull back the curtain on how brands can move beyond transactional outreach to create meaningful, long-term relationships with diverse communities. From authentic storytelling to strategic alliances, discover how inclusive marketing can drive brand loyalty, open new opportunities, and position your company as a true cultural leader. Key discussion points: - How brands can establish deep, value-driven connections rather than surface-level inclusivity initiatives. - The role of partnerships and alliances in amplifying multicultural marketing impact. - Case studies of brands that have successfully aligned their marketing with audience values to drive engagement and revenue. - Why younger generations prioritize authenticity and inclusivity—and what that means for your brand’s future. - Practical strategies for embedding multicultural marketing into your brand’s core identity rather than treating it as a campaign-by-campaign effort.