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May 08, 2025
Hotel Indigo LA Downtown
899 Francisco St
Los Angeles

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What's on
May 08
May 08
May 08
08:00
Exhibition and networking
Networking breakfast & registration
09:00
Brand Marketing Summit
Chairperson opening remarks
09:15
Brand Marketing Summit
From big game to big wins: The brand marketing playbook behind Workday’s Super Bowl success
Erik Petersen, Senior Director, Global Brand Advertising & Media, Workday
09:15
Content Marketing Summit
Scaling sustainably; An oxymoron or essential to future-proof your strategy?
Ashley Litzenberger, Senior Director of Content & Product Marketing, Betterworks
09:45
Brand Marketing Summit
Panel Beyond the logo: Building brand equity through experience and emotion
09:45
Content Marketing Summit
It's not you, it's them: Identify only the best influencers for your brand
Ashley Frohnert, Senior Director of Social Media & Influencer Marketing, PETA
10:15
Content Marketing Summit
Agile SEO - Navigating changes to Google Analytics with confidence
10:30
Exhibition and networking
Coffee break
11:00
Brand Marketing Summit
Going global: How to successfully manage brand portfolios across cultures and continents
Daniel Salvador, Director of Brand Marketing & Communications, Grupo Xcaret
11:15
Content Marketing Summit
Establishing trust through your audio & video content
Nicole Hatley, Director of Content Strategy & Operations, Skechers
11:30
Brand Marketing Summit
Panel | Beyond growth: Building enduring brand alliances through multicultural marketing
Gerald Yarborough, VP, Brand Creative Marketing, CBS
DaLeyna Adkinson, Former Director, Marketing, Brand Heat & Culture, PUMA Group
Jairo Mendoza, Brand Marketing Specialist, Mercedes-AMG GmbH
11:45
Content Marketing Summit
Interactive roundtable discussions - Choose your topic & collaborate
Fiona Finn, Director of Product Marketing, Jane
12:15
Brand Marketing Summit
From blank slate to brand success: Key lessons from building a brand from scratch
Sienna Qurik, CMO, Invisory
12:15
Content Marketing Summit
Using narrative design to captivate your audience with stories that resonate
12:45
Exhibition and networking
Lunch break
13:45
Brand Marketing Summit
Networking roundtables: Mastering the brand marketing landscape
13:45
Content Marketing Summit
Panel | Content marketing crystal ball: Industry trends & predictions
Wallis Mills, Director of Marketing, AMD
14:30
Brand Marketing Summit
From cult favorite to category leader: The brand marketing formula behind Health-Ade’s success
Charlotte Mostaed, CMO, Health-Ade
14:30
Content Marketing Summit
Back to the drawing board: A roadmap for revitalizing your content strategy
Noah Broxmeyer, Director of Creator & Content Marketing, Capitol Records
15:00
Exhibition and networking
Coffee break
15:30
Brand Marketing Summit
Interactive workshop | Shaping the narrative: How content and brand marketing steer business direction
Lawrence Montgomery, CMO, Baptist Health
15:30
Content Marketing Summit
Interactive workshop | Shaping the narrative: How content and brand marketing steer business direction
Lawrence Montgomery, CMO, Baptist Health
16:15
Brand Marketing Summit
Interactive workshop | The content-brand-performance equation: How to align and measure what matters
Laura Morris, Global Head of Consumer PC Marketing, HP
16:15
Content Marketing Summit
Interactive workshop | Maximizing content creation and brand messaging with AI
Laura Morris, Global Head of Consumer PC Marketing, HP
17:00
Exhibition and networking
Happy hour sponsored by Revenue Marketing Alliance
May 08, 2025
Hotel Indigo LA Downtown
Los Angeles
Brand Marketing Summit

One ticket.
Three summits.

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Testimonials
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Brand Marketing Summit

Ignite your brand's potential: Uncover cutting-edge strategies and actionable tactics from top brand marketing leaders.

Content Marketing Summit

Discover future-proof content strategies and ways to scale content creation straight from the industry's leading innovators.

#GTM25

Tackle challenges in executing GTM motions, from product launches to market expansions, all whilst exponentially growing your network.

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summit highlights...

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Fireside chat | Brand power: How to drive revenue growth through effective branding

Santiago Sinisterra, Head Of Brand Marketing, Nuro.ai

Dawn Crew, CMO, Trulioo

Nailing your brand voice

Andrew Hamilton, Marketing Lead, Global Workplace Programs, Google

Co-located with
Content Marketing Summit

Enhance your brand marketing efforts with insights from top content marketing professionals.

Take advantage of joint sessions and hands-on workshops that provide actionable insights across both fields.

Content Marketing Summit

Agenda

Get your ticket

for the summit

We’re bringing together top brand marketing leaders for a day of impactful learning, collaboration, and networking so you can:

- Unlock strategies to build stronger, purpose-driven brands that resonate with your audience.

- Explore the latest trends in AI, personalization, and influencer marketing and learn to shape the future of brand marketing.

- Connect with like-minded professionals to share ideas, solve challenges, and build valuable relationships.

Los Angeles

May 8, 2025

Save $200

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