Sometimes, even the best content strategies need a refresh. This keynote provides a roadmap for revitalizing your content efforts. We'll explore the common signs that your strategy needs a reboot, from declining engagement to missed business objectives. This session will guide you through a step-by-step process of analyzing your current performance, identifying areas for improvement, and developing a renewed content strategy that aligns with your evolving goals and audience needs. You'll learn things like: - Discover how to assess the effectiveness of your current content strategy and pinpoint areas for improvement. - Learn how to conduct audience research and competitive analysis to inform your new content approach. - Explore practical steps for developing a refreshed content strategy, including defining clear objectives, identifying target audiences, and creating a content calendar that drives results.