08 May 2025 09:00 - 09:15
Chairperson opening remarks
Welcome to Brand Marketing Summit Los Angeles!
We begin with an introduction to the day and a short icebreaker session to understand your goals, challenges, and motivations for joining us.
08 May 2025 11:45 - 12:30
Panel | Beyond growth: Building enduring brand alliances through multicultural marketing
Multicultural marketing isn’t just about sustainable growth—it’s about forging lasting partnerships and aligning with the values that matter most to your audience. In this panel, industry leaders will pull back the curtain on how brands can move beyond transactional outreach to create meaningful, long-term relationships with diverse communities. From authentic storytelling to strategic alliances, discover how inclusive marketing can drive brand loyalty, open new opportunities, and position your company as a true cultural leader.
Key discussion points:
- How brands can establish deep, value-driven connections rather than surface-level inclusivity initiatives.
- The role of partnerships and alliances in amplifying multicultural marketing impact.
- Case studies of brands that have successfully aligned their marketing with audience values to drive engagement and revenue.
- Why younger generations prioritize authenticity and inclusivity—and what that means for your brand’s future.
- Practical strategies for embedding multicultural marketing into your brand’s core identity rather than treating it as a campaign-by-campaign effort.
08 May 2025 16:00 - 16:45
Extended Q&A and reflective roundtables - Ask your most burning questions
Following a day of insightful sessions at the Brand and Content Marketing Summits, this session offers a unique opportunity to reflect, connect and delve deeper. Join speakers from both summits for an extended question-and-answer period, providing a platform to address your most pressing challenges and explore key takeaways.
Subsequently, engage in reflective roundtables with fellow attendees and speakers, fostering collaborative discussions and shared learning across the disciplines of brand building and content strategy. This is your chance to forge valuable connections, gain diverse perspectives, and leave with actionable insights to elevate your marketing endeavors.
Key Learnings:
- Gain direct insights: Hear firsthand perspectives and practical advice from leading brand and content marketing experts during the extended Q&A.
- Foster cross-disciplinary understanding: Connect with peers and speakers from both summits to explore the intersection of brand and content strategies.
- Develop actionable takeaways: Participate in reflective roundtables to collaboratively synthesize key learnings and identify concrete steps for implementation.
08 May 2025 16:00 - 16:45
Extended Q&A and reflective roundtables - Ask your most burning questions
Following a day of insightful sessions at the Brand and Content Marketing Summits, this session offers a unique opportunity to reflect, connect and delve deeper. Join speakers from both summits for an extended question-and-answer period, providing a platform to address your most pressing challenges and explore key takeaways.
Subsequently, engage in reflective roundtables with fellow attendees and speakers, fostering collaborative discussions and shared learning across the disciplines of brand building and content strategy. This is your chance to forge valuable connections, gain diverse perspectives, and leave with actionable insights to elevate your marketing endeavors.
Key Learnings:
- Gain direct insights: Hear firsthand perspectives and practical advice from leading brand and content marketing experts during the extended Q&A.
- Foster cross-disciplinary understanding: Connect with peers and speakers from both summits to explore the intersection of brand and content strategies.
- Develop actionable takeaways: Participate in reflective roundtables to collaboratively synthesize key learnings and identify concrete steps for implementation.