Name: Gary Rudman | Brand Marketing Summit Los Angeles
Start: 2025-05-08T07:00:00.000Z
End: 2025-05-08T07:00:00.000Z
Location: Hotel Indigo LA Downtown

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Gary

Rudman

President

GTR Consulting

For over 25 years, Gary Rudman of GTR Consulting has been a trailblazer in the realm of online and in-person custom qualitative research among kids, teens and young adults. With a portfolio spanning hundreds of projects, Gary’s diverse clientele hails from virtually every sector, including technology, fintech, video games, entertainment, automotive, toys, consumer packaged goods, beverages, food/snacks/candy, personal care products, retail, fashion, and even social marketing initiatives aimed at critical causes such as anti-tobacco advocacy and sexual assault prevention. He has published many articles and presented on Gen Z all over the country. Gary Rudman's lasting impact is marked by his continuous dedication to delivering unparalleled insights and strategic guidance, navigating the nuanced preferences and behaviors of today’s Gen Alpha, Gen Z, and Millennials.

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08 May 2025 11:15 - 11:45

From ghosted to GOAT: How brands can truly connect with Gen Z

82% of brand managers believe they connect well with Gen Z, but only 31% of Gen Z agree. This session dives into the Gen Z mindset, revealing why traditional marketing strategies fall flat and what it truly takes to build lasting connections with this digital-first generation. Key takeaways: - How brands must be adaptable and view the world through the Gen Z lens or risk irrelevance. - The critical role of authenticity, transparency, and realness in resonating with Gen Z consumers. - How Experiences, Engagement, and Empowerment are the new pillars of successful Gen Z marketing. - Why Gen Z prioritizes their worldview, demands change, and filters life through a hyper-connected digital lens. - Actionable strategies to move from being ghosted to becoming the GOAT in the eyes of Gen Z.