How can a global brand like Coca-Cola be an essential part of Mexico's culture? What does it take for a Latin American startup to successfully expand to Southeast Asia? And how do you navigate the complexities of managing a portfolio as diverse as Xcaret’s 18 brands, each with unique audiences, goals, and multinational markets? In this session, Daniel Salvador shares real-world insights on crafting brands that bridge the gap between global consistency and local authenticity. Discover how to navigate cultural relevance, engage diverse audiences, and create brands that thrive across different audiences. Key takeaways: - Why cultural relevance is essential when localizing global brands. - Lessons from adapting products to markets with entirely different cultural dynamics. - Managing and aligning diverse audiences and objectives within a multi-brand portfolio. - How to effectively blend global vision with local execution to reach diverse audiences. - The art of balancing creativity, data, and cultural insights in impactful brand leadership.