Daniel Salvador is a marketing strategist and innovation leader who brings together data, creativity, and purpose to shape culturally relevant brands and products. As Director of Brand Marketing at Grupo Xcaret, he leads the multinational strategy for a portfolio of 18 brands spanning parks, hotels, tours, and restaurants, all recognized for their focus on sustainability and creating unforgettable experiences. With a Master’s in UX Design and experience working with global brands like Coca-Cola and tech startups like Jüsto and TREBEL Music, Daniel combines user-centered design, technology, and storytelling to build brands that connect with millions of people worldwide. Outside of work, Daniel mentors young entrepreneurs across Latin America and volunteers with Linked Africa to support emerging talent. Passionate about sustainability, technology, and meaningful growth, he focuses on creating products and strategies with a positive impact in humanity.