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Erik
Petersen
Senior Director, Global Brand Advertising and Media
Workday
Erik is an award-winning marketing leader with global advertising, branding, business development and creative marketing experience. His experience includes agency account leadership, MarTech and consulting collaboration. Prior to Workday he held account leadership roles at Venables Bell & Partners, Deutsch, MullenLowe NY and Riney. Heā€™s worked with the best-known brands in the world such as Audi, Sprint, Intel, Jeep, Chrysler, KIA, HP, SKYY Vodka, and GMC. Erik led the Audi ad campaign that rebooted the brand in the US, going from #8 in Consideration to #1 and more than doubling sales in a few short years. It became an iconic challenger brand case study that was presented at Cannes. Erikā€™s experience includes leading ad agency teams of Creative Directors, Art Directors, Copywriters, Designers, Account Managers, Strategic Planners and Producers. Heā€™s led cross functional, cross agency and partner agency collaboration. His efforts include multi-channel campaigns that were featured on 7 Super Bowls to date.
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