Deanna Adams is the Director of Marketing for B2B at Adobe with a concentration on expanding the Adobe Document Cloud business. Over the past few years, she has focused her expertise in developing ABM strategies and measurement programs to position Adobe competitively for the North American market. A big believer that ABM success starts with the “A” in ABM – Accounts. Driving account alignment and a tight partnership with Sales, Marketing and Product teams has led to strong results including closing Q4 of FY23 at 40% above target for marketing driven pipeline. Next up, Deanna is partnering to expand Adobe’s ABX strategy and measurement globally for additional impact.