Sarah has been practicing SEO for 17 years, and PPC for 16 (making her one of the earliest adopters of, and evangelists for, social media advertising), during which time she has developed a broad set of growth skills encompassing analysis, strategy development and product management. She has spent much of that time working in digital agencies, including Marketing Nomads which she owned and operated for ten years, offering full-service international digital marketing. As a consultant, she has worked with some of the biggest brands in the world, but her passion is in helping mid stage businesses take off. To that end, she is now VP of growth for Buoy Health, a healthcare startup that aims to connect care seekers with the solution they need and create a better way to get better. Sarah has been speaking internationally and blogging about SEO strategies since 2010.