John Dougherty is the CMO of Brighton Jones, one of the fastest growing financial firms in the U.S., and led marketing campaigns for brands such as CK One, Madden NFL, General Motors, and Microsoft Windows. He’s won numerous awards including: the REGGIE AWARD (Promotional Marketing Association); International Marketing Awards (PROMO); International ECHO Award (DMA); Forrester Groundswell Award (Forrester Research); EX Award (Event Marketer); and Magellan Award (League of American Communications Professionals). He coined the global tagline for Windows, “Your PC, simplified.” His ROI measurement work has been published by the Word Of Mouth Marketing Association as a best practice, which resulted in an author credit in their publication "Solving the ROI Riddle."