Brian Peters is Vice President of Growth for iFit, a $1B+ US consumer electronics and subscription services company, featuring NordicTrack, Proform, and the iFIT Connected Fitness brand, with engaged members across 120 countries. His focus is on helping the company connect with customers using data and analytics across digital media, lifecycle marketing, and product marketing management. Brian brings more than 15 years of marketing analytics and business intelligence to Fortune 500 companies and great brands like NordicTrack, NBA/2K, Microsoft Office, NFL on XBOX, and Hololens. Brian is a Graduate of University of Washington, Foster School of Business and lives in Seattle with his wife and two children.