Aviv Canaani is the VP of Marketing at Datarails, the most promising B2B startup in 2022 according to the leading tech publication "The Information". Aviv started his career as Director of Communications for a Member of Knesset in Israel, completed his MBA at Duke University and led content and performance marketing teams for IBM's mobile and cloud initiatives in NYC and Texas, and moved back to Israel to build Natural Intelligence's B2B Marketing department. Between 2019-2021 he served as Workiz's VP Marketing, leading growth of 300% ARR over that time period. In 2021, he was appointed as VP Marketing at Datarails, a hyper-growth startup with an FP&A solution for Excel users at SMEs (50-1,000 employees). The startup grew at an astounding rate of x5 in New ARR in 2021 and x3 in New ARR in 2022. Aviv is also a lecturer at Reichman University, the leading private university in Israel, where for the past 3 years he's led a course titled "Startup Marketing". His class got a 6.8 out of 7 in recent student evaluations.