With 20 years of Marketing Technology experience, Nic spent his career honing the science and art of marketing measurement. As a founding team member of CaliberMind, a leading B2B Marketing Decision Engine, Nic has implemented attribution at over 100 organizations. Prior to CaliberMind, he led RevOps and Consulting teams at Microsoft, AdRoll, The Pedowitz Group and Fisher Investments winning industry awards for his work in Eloqua and Marketo. He and his wife Jessica live in Denver with their dog, "Dolo" (Dolores), while enjoying skiing, chess and poker.