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April 09 & 10, 2025
DoubleTree by Hilton Hotel Denver
3203 Quebec Street
Denver

Agenda

An exhilarating agenda packed with groundbreaking keynotes, interactive breakouts, and thought-provoking panel discussions. Brace yourself for an unforgettable day of innovation!

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What's on
April 10
April 11
April 10
April 10
08:00
Main stage
Networking breakfast & registration
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
Panel | Acquisition vs retention: How to increase effectiveness through data-driven marketing mastery
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10:00
Main stage
Your leads are worthless: Why you should be bidding on revenue
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10:30
Main stage
Coffee break
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11:00
Main stage
Interactive roundtable discussions: Share challenges and find solutions
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11:45
Main stage
Breaking the mold: Strategies for accurate B2B marketing ROI measurement
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12:15
Main stage
Panel | The power of stakeholder alignment: The key to successful revenue marketing
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13:00
Main stage
Lunch break
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14:00
Main stage
Leveraging ecosystems for maximum demand growth
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14:30
Main stage
How to use ABM to meet the needs of the evolving B2B buyer
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15:00
Main stage
Demand fusion: Integrating channels for maximum impact
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15:30
Main stage
Coffee break
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16:00
Main stage
Agile demand generation – driving revenue through adaptability
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16:30
Main stage
Closing discussion
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17:00
Main stage
Happy hour - sponsored by Revenue Marketing Alliance
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April 11
08:00
Main stage
Networking breakfast & registration
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
Panel | Building the blueprint demand generation and unlocking growth
Lauren Yeates, Demand Generation Lead, Flatiron Health
Rebecca Green, Marketing Director, Technology and Innovation, IMA Financial Group, Inc.
David Fossas, Chief Marketing Officer, Staccato
Fernando Gonzalez Aguirre, Chief Growth Officer, Nearsure
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10:00
Main stage
Waiting for the other shoe to drop
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10:30
Main stage
Coffee Break
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11:00
Main stage
Interactive roundtable discussions: Share challenges and find solutions
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11:45
Main stage
Fireside chat | Unlocking the power of demand at every stage of the funnel for sustainable growth
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12:30
Main stage
Persona marketing to maximize B2B sales results
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13:00
Main stage
Lunch break
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14:00
Main stage
Transitioning from lead generation to demand generation: A case study
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14:30
Main stage
Panel | Mastering success metrics: Navigating revenue marketing through results management
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15:15
Main stage
Closing discussion
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