A sociologist by training and marketer by trade, Elyse’s practice combines executive experience across private, non-profit, start-up, and agency organizations. She is a cross-functional strategist and architect of fast-growth health fin/tech brands known for programmatic vision, systems thinking, and ability to mobilize resources and activate people around objectives -- helping growth companies clarify their purpose and define the "why" that governs critical business decisions. Working with private equity portfolio companies, Elyse has successfully lead 5 merger/acquisition brand and marketing integrations. Having been a quota-bearing rep, a rev ops director, and a marketer, Elyse has a unique appreciation and deep understanding of the buying journey and customer lifecycle. She oversees a broad range of marketing functions, including brand and creative, content, digital strategy and platform, campaign activation and analytics - building connective tissue across diverse marketing functions to unlock bookings and revenue growth.