Director of Content Strategy & Operations
Skechers
Nicole Hatley is a Global Content Strategy leader at Skechers and an adjunct Professor of Ecommerce Marketing at FIDM. Recognized for her dedication to delivering exceptional eCommerce experiences through innovative content and personalization, she plays a pivotal role in shaping the content strategy for Skechersā eCommerce. Nicole is responsible for building online campaigns that delight customers and foster brand loyalty, including managing product launches and celebrity collaborations. Additionally, she helps define the vision for eCommerce content strategy in international markets, supporting the brandās global digital presence.
Prior to her work at Skechers, Nicole founded vox.magneta, a creative agency where she supported marketing campaigns for brands such as Levi's, Microsoft, and Virgin America. Her experience in creative strategy and client relations has been instrumental in delivering successful campaigns.