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Nicole
Hatley
Director of Content Strategy & Operations
Skechers
Nicole Hatley is a Global Content Strategy leader at Skechers and an adjunct Professor of Ecommerce Marketing at FIDM. Recognized for her dedication to delivering exceptional eCommerce experiences through innovative content and personalization, she plays a pivotal role in shaping the content strategy for Skechersā€™ eCommerce. Nicole is responsible for building online campaigns that delight customers and foster brand loyalty, including managing product launches and celebrity collaborations. Additionally, she helps define the vision for eCommerce content strategy in international markets, supporting the brandā€™s global digital presence. Prior to her work at Skechers, Nicole founded vox.magneta, a creative agency where she supported marketing campaigns for brands such as Levi's, Microsoft, and Virgin America. Her experience in creative strategy and client relations has been instrumental in delivering successful campaigns.
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08 May 2025 11:15 - 11:45
Establishing trust through your audio & video content
Building trust is paramount to connecting with your audience. This session explores how these powerful mediums can be leveraged to create authentic and engaging experiences that foster meaningful connections. We'll delve into the art of crafting compelling narratives, showcasing genuine expertise, and building a strong sense of community through your audio and video content. This session will provide practical strategies for creating content that resonates with your target audience, establishes credibility, and ultimately drives deeper engagement and loyalty. Key learnings: - Discover how to craft compelling stories that connect with your audience on an emotional level. - Learn techniques for showcasing your expertise and building credibility through your audio and video content. - Explore strategies for fostering community and encouraging interaction around your content to strengthen audience relationships. Nicole Hatley