08 May 2025 14:15 - 14:45
The brand clarity frameworkā¢: Crafting brand narratives for engagement & loyalty
Itās not about how much you say. Itās about how much people remember. The most iconic brands resonate with us through narratives. Their message echoes across platforms, conversations, and minds, creating a lasting impact. Does yours?
In this dynamic and actionable keynote, customer centricity expert, TV personality, and brand marketing speaker Chirag Nijjer introduces the Brand Clarity Framework⢠, a proven 3-step approach to making your brand unmistakable, unforgettable, and irresistible.
Drawing from 8+ years of research and firsthand experience with some of the worldās biggest brands, Chirag will break down how Brand Echos, Resonance Stories, and Curiosity Theory work together to build a brand that commands loyalty and drives business growth.
With 15+ real-world examples and 3 ready-to-implement strategies, this session will give you a step-by-step blueprint for:
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Identifying and owning your brandās core echosāthe words and ideas your audience naturally repeats.
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Crafting powerful stories that drive connection across customers, employees, and stakeholders.
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Mastering strategic storytelling timing to keep audiences engaged and guide them toward loyalty.
This isnāt just about theoryāitās a roadmap to building a brand that sticks with easy-to-use tools today.