Ty is Director, Market Engagement, The B2B Institute at LinkedIn. Ty is passionate about connecting people with information needed to make intelligent decisions, studying the future of B2B marketing and decision making. With research, she engages and educates the industry in partnership with the leading marketing effectiveness thinkers. This effort helps better define the category, so customers can drive growth through marketing. Marketers benefit from Ty’s marketing experience at Google, consulting within IBM and leading her own B2B consulting practice. Ty serves on the Digital Marketing Institute's Global Advisory Council, on the Board of Directors for the American Advertising Federation and as an Adobe Insider with top executives and experts.