Strategic marketer and business leader with background in Financial Services and Consumer Goods (Procter & Gamble, Coty). As Marketing Director and Business leader, Tatyana led development of brand strategies and new product propositions, enabled execution through creative communication concepts and multi-channel media plans, both in B2C and B2B delivering brand and business growth. Currently Tatyana focuses on product lifecycle marketing and how to drive growth with existing customers in cooperation with leadings financial institutions and FinTech’s across Europe.