Paul Shapiro oversees the technical SEO team at Shopify. In prior roles, he oversaw technical SEO at Condé Nast and SEO at Catalyst (GroupM/WPP). He is the founder of the industry’s first technical SEO conference, TechSEO Boost, for which he presides as event chairman. In his free time, he enjoys horror movies and overly-complicated board games, which he writes about on https://boardgamesquad.com