Nina is the B2B Marketing Lead at Uber. She is responsible for leading the UK marketing strategy for Uber for Business - Uber’s B2B offering that enables companies to manage global trips, meals and local deliveries all from one platform. Nina has 11+ years of experience across both B2B and B2C marketing. She has extensive experience working in SaaS startups and scale ups, and is skilled at implementing digital marketing, content and lead generation strategies, developing brand voice and positioning, increasing brand visibility and effectively building and leading a team. Originally from the United States, Nina has been in London for over a decade and specialises in launching European companies in the UK market.