Global Head of B2B Marketing Strategy
Katherine is an experienced marketing leader and B2B specialist with a strong commercial, digital and data focus. She has deep experience of helping brands like HSBC, Citigroup, and Deloitte grow across EMEA and Asia as well as in Global roles. She has also consulted freelance for start-ups and small fast growing businesses in the technology space and has hands on experience of running a small business. Common threads across her career have been leading for the customer, transformation around digital and data, and building high performing teams. Last year her team led the development of the first digital tool for small businesses who want to be more sustainable. This year they are launching a lending fund and coaching programme just for female entrepreneurs. As well as being a Marketing Academy Fellow 2022, Katherine is also a Cranfield #100 Women to Watch 2020 for future FTSE board talent. Outside work Katherine is a passionate gardener, design enthusiast and sporadic (fair weather!) runner.