Jade
Bonacolta
Head of Account Based Marketing
Google
An award-winning ABM leader at Google Cloud with 10+ years of experience using data to tell innovative stories and deliver business impact. Previously, Jade led the go-to-market strategy at LinkedIn for a $1B portfolio of high-spend technology accounts. Her marketing mix includes narrative development, executive engagement, industry events, sales enablement, customer interviews, thought leadership, and measurement (Jade's personal favorite). Jade is known for building deep trust with VP+ sales leadership, and enabling talent to unlock their full potential. This is thanks to extensive experience in a Business Operations role, pitching recommendations to sales executives for a global org of 7,000.