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Eric
Thum
VP, Co-Head of Marketing
VTS
Banker/Consultant-turned Tech Marketer, Eric currently runs Product & Solution Marketing globally for VTS, a fast-growing vertical SaaS organization for the Commercial Real Estate industry Prior to VTS, he spent almost 6 years at Salesforce in Product Marketing (4 years) and Value Consulting (2 years). He built and led the Cross-Product Marketing team that served as a global center-of-excellence for product launch strategy, including driving integrated marketing alignment, product naming, announcement roadmaps, channel strategy, and more. Additionally, this team drove marketing strategy and global execution of Salesforce's most important, market-moving launches, such as Salesforce's $28B acquisition of Slack. This work included messaging & positioning, campaign strategy, global activations, product demos, PR/AR, market insights, and more. Prior to Salesforce, Eric worked in Management Consulting at Accenture, focusing on M&A strategy, and also spent time in Financial Services at both Morgan Stanley and Och-Ziff Capital Management. Eric is based in New York, has traveled to 102 countries (and lived in 4 of them), and holds an MBA from the Kellogg School of Management of Northwestern University, as well as a ​BA in Political Science from Tulane.
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