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Stephan
Steiner
Former Global VP, Marketing Tech & Innovation Transformation
SAP
As the former Global Vice President of Marketing Tech & Innovation Transformation at SAP, Stephan is a seasoned digital business leader with over 20 years of B2B technology experience. Partnering with the CMO and stakeholders, he excels in envisioning and executing transformative digital strategies that optimize bottom-line impacts and maximize top-line outcomes. His expertise spans marketing, sales, business operations, process, and IT management, including leading agile DevOps and consultative transformation and operations teams. Stephanā€™s leadership was key to SAP marketingā€™s transformation success: from demand planning to revenue, data-driven customer journey, event, and content experiences, global data compliance, and automation enhanced by AI-driven innovations.
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11 September 2025 15:30 - 16:00
Pros and cons of out-of-the-box AI models from AI software vendors
Join Stephan in this session, as he explores how AI can revolutionize your approach to SEO and website performance analytics. We'll delve into the challenges marketers face in optimizing for search engines and how AI can provide actionable insights and streamline complex processes. Key takeaways: - Understand the fundamental challenges in modern SEO and how AI can address them - Learn about AI-driven tools and technologies that enhance keyword research and content optimization - Discover methods to leverage AI for real-time website performance monitoring and analytics - Gain insights into predictive analytics to anticipate SEO trends and algorithm changes - Develop strategies for integrating AI into your existing marketing and SEO workflows to maximize efficiency and results