Overwhelmed by lists of 100s of AI apps you must use to not “fall behind”? This keynote is all about quality over quantity. Discover how focusing on high-value use cases and improving AI performance with enterprise data can lead to outsized results and a sustainable advantage in the marketplace. As a data management company, Atlan is using AI across our go-to-market motion, and is helping our customers do the same. With innovative technologies like RAG and data-driven applications like Actively, Clay, and Chatbase, leveraging your data for better AI is easier than you think. Key takeaways: - Understand how enterprise data improves the performance of Gen AI - Explore how RAG and data-driven AI apps make this performance accessible to all marketers - Gain strategies for identifying high-impact AI use cases that leverage your data assets - Dive into practical applications at Atlan, how they performed, and what was learned - Establish the data foundations to capitalize on future waves of AI innovation

Join fellow marketers in a lively roundtable to discuss and tackle common challenges, focusing specifically on AI-driven strategies. This engaging session offers a chance to exchange valuable insights, practical approaches, and actionable solutions with peers who have faced similar hurdles. Topics include: - Efficiency unleased: How AI can revolutionize your marketing operations with Vanessa Rodriguez, GE Healthcare - Driving innovation : Harnessing AI in A/B testing with Anjali Mehra, Former DocuSign - Leveraging AI for sales and marketing alignment with Tim Harris, Uniphore - Quality over quantity: Using AI better than your competition with Sharif Karmally, Atlan - Future-proofing marketing: AI strategies for sustainable growth