With more than 10 years of experience in the financial services industry and 30 years in Contact Center and BPO, Randy Arellano is known as an expert at building, rebuilding, and leading sales and marketing teams in a fast-paced B2B environment. His proven marketing approach begins with the application of a targeted ABM solution utilizing the latest marketing automation tools, followed by the application of Persona Marketing and other advanced processes and technologies, together with solution-focused outreach campaigns centered on the customer journey to attract new F100 clients for Sales.