Mac Bovee has spent the last decade in SaaS marketing, supporting event management, content strategy, marketing operations, and Demand Generation. Over the last 4 years, she has helped startup companies build foundational Growth Marketing teams and strategies. Working closely with other GTM functions, she is passionate about building strong cross-functional alignment and strategies that help drive pipeline and team growth. A self-proclaimed snack lover, avid reader and podcast listener, she also enjoys trying new recipes, playing with her two dogs, Jeff and Murphie, and enjoying the outdoors. Mac currently leads Growth Marketing for FreightWaves SONAR, a high-frequency freight market intelligence platform..