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Khyati
Srivastava
Senior Director, Marketing
VGS
Khyati Srivastava is an experienced product marketing leader who has led GTM for several new technologies. She is the Senior Director of Marketing at Very Good Security (VGS), a global leader in modern payment tokenization. With over 16 years of experience across eBay, American Express, and Wells Fargo, Khyati is recognized for driving growth & brand expansion through innovative, AI-powered marketing strategies. She has been instrumental in shaping VGSā€™s leadership in fintech by advancing product, content, and partner marketing. Khyati is a sought-after speaker and mentor in the tech and payments communities. Her career experience with marketing new innovations, inherent curiosity, and hands-on experience in the AI-driven marketing landscape make her a growing voice in leveraging AI for marketing innovation, market leadership, and scalable business growth, with an emphasis on customer-centricity. An advocate for diversity and inclusion in tech, Khyati has been an ambassador for industry leader Money 20/20's Rise Up and Amplify programs, a speaker for Women In Tech, and recognized for leadership by premier organizations like FinTech Futures and PayTech Women. With an MBA from the University of Chicago Booth School of Business, three patents in payments, and a collaborative leadership style, she is excited to be part of the newest tech revolution and help shape the impact of AI on marketing.
11 September 2025 10:30 - 11:00
Personalized marketing that's also efficient? Unlock both with AI as your strategic co-pilot
AI can be your strategic co-pilot, brainstorming partner, and always-on assistantā€”far beyond just content generation. Whether revolutionizing research, enabling personalized customer solutions, or transforming sales enablement, AIā€™s real power lies in unlocking new levels of creativity and efficiency. In this session, Iā€™ll share real-world examples of how AI has driven scalable innovation. Weā€™ll also discuss how to harness AIā€™s power while preserving your human creativity, ensuring your expertise remains the ultimate differentiator in this AI-driven world. Key Takeaways: - How to use AI for content creation and personalization in marketing - Leveraging AI for data analysis, competitive research, and automation - The role of AI in improving marketing strategy and thought leadership - Best practices for training AI and refining prompts for quality output - Pitfalls of relying too heavily on AI: maintaining authenticity and reliability - Ethical concerns and responsibility in AI-generated content