Fernando is a seasoned marketing and demand generation professional with a wealth of experience in diverse industries. He started his career as an entrepreneur in his hometown of Mendoza, Argentina, where he led a company in the hospitality sector for nearly a decade. Fernando then transitioned into the dynamic realm of software development, assuming pivotal roles such as VP of Marketing, CMO, and Chief of Growth, for companies providing high-quality services catering to US-based companies. For seven years, Fernando resided in Colombia, playing a key role in spearheading and overseeing the expansion of Belatrix in the region. Currently residing in Austin, Texas, he has seamlessly integrated into this flourishing tech hub, contributing his expertise to the thriving technological ecosystem. Fernando's journey reflects not only his professional versatility but also his ability to thrive in diverse cultural and business environments.