Name: Eric Keosky-Smith | AI for Marketing Summit | San Francisco
Start: 2025-09-11T07:00:00.000Z
End: 2025-09-11T07:00:00.000Z
Location: Hyatt Regency San Francisco Airport

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Eric

Keosky-Smith

Director, Strategic Digital Marketing

U-Haul

Eric Keosky-Smith is a tech enthusiast and conscious capitalist with an extensive background in marketing, business development, and strategy. He’s held senior roles at Intel and presently at U-Haul. In between he launched a few startups and worked with several SaaS companies and marketing agencies. Born on the East Coast, with significant time spent in Europe and Silicon Valley, Eric now calls greater Phoenix home. Having experienced every major tech shift since Mac vs. IBM, he sees AI as an absolute breakthrough opportunity for mainstream adoption, even though we’re just at its genesis for non-developers. Coupled with the vast amount of data available to marketers and entrepreneurs, he predicts an explosion of influential “micro-companies” and “interprise startups.” In his free time, he enjoys music, travel, food, warm water, and time with his grandson—though not always in that order!

11 September 2025 09:15 - 10:00

Panel | AI adoption: How to kickstart effective AI integration for marketers

Join our industry-leading panel as they discuss the pivotal role of AI adoption in modern marketing strategies, exploring crucial considerations in tool selection, effective integration strategies, and the importance of ongoing support for maximizing AI's impact. Gain valuable insights into measuring success and overcoming common adoption challenges, empowering your team to harness AI for unparalleled marketing efficiency and innovation. Key takeaways: - Understand the key considerations when selecting AI tools for marketing purposes - Learn strategies to overcome common barriers to AI adoption within marketing teams - Discover best practices for effectively integrating AI into marketing workflows and strategies - Understand the importance of ongoing training and support for marketing teams to maximize AI utilization - Understand how marketing can collaborate with other departments, such as Product and Engineering, to accelerate AI learning and adoption across the organization - Learn how to measure and track the success of AI integration efforts within marketing campaigns