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Damra
Muminovic
Global Head of Marketing
Tata Consultancy Services
Damra Muminovic, Global Head of Marketing at Tata Consultancy Services, is a marketing leader with 15 years of experience driving innovation in marketing and digital customer experience across B2B and B2C space. With a tech-forward mindset, Damra excels at integrating cutting-edge technologies like AI and generative AI into marketing strategies, creating a competitive edge for global brands. She has spearheaded transformational initiatives, building high-impact marketing organizations that drive exceptional growth through integrated, data-driven strategies. Damra combines strong business acumen with deep marketing and analytical expertise, bridging the gap between business goals and technological potential. She holds a degree in Computer Science with a specialization in Natural Language Processing from Stockholm University, Sweden. Damra is based in Palo Alto, CA.
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11 September 2025 10:00 - 10:30
Next-gen marketing: How GenAI and data are redefining growth
Dive into the world of next-gen marketing where data and generative AI converge to redefine growth and drive real impact. This session cuts through the hype and pilots to reveal actionable GenAI strategies that can transform your marketing capabilities. Discover the tactics that bring a competitive edge and power growth. Key takeaways: • High Impact Use Cases: Discover proven strategies for market analysis, customer segmentation, personalized marketing, and predictive analytics to revolutionize your GTM approach. • Supercharge Global Growth: Use AI to drive international expansion and scale growth. • Unlocking GenAI for Content at Enterprise Scale: Move beyond pilots to unleash game-changing content strategies. • AI Agents for Marketing: Intelligent automation of marketing. • Develop a Data Strategy for AI-Driven Marketing: Build a data strategy to maximize AI’s impact. • Talent and Agency Transformation: Adapt team structures and align with agencies for effective AI collaboration. This session is tailored for marketing leaders, data strategists, and innovators aiming to integrate AI and GenAI into their marketing strategies.