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Britney
Bartlett
VP, Global Field Marketing
Cisco
Britney Bartlett is a visionary leader with over 20 years of experience driving growth and maximizing return on investment through innovative go-to-market strategies. Her expertise is anchored in accelerating pipeline through effective demand generation, engaging customers through brand familiarity and loyalty, pioneering account-based strategies, and strengthening the seamless alignment between sales and marketing. With experience spanning inside sales, field sales, marketing, and operations, Britney’s acumen for data-driven decision-making has contributed to a proven track record for delivering exceptional business results.  Britney is a transformative leader and change agent, built on a foundation of strength-based leadership that anchors on people as our most valued and strategic asset. She actively fosters an inclusive and creative culture that empowers team members to evolve and thrive, driving forward with a shared purpose. As Vice President of Global Field Marketing at Cisco Systems, Britney inspires a high-performing team of diverse global marketers and demand specialists with presence worldwide to influence our customers' investments in technology and propel their business growth.
11 September 2025 09:15 - 10:00
Panel | AI adoption: How to kickstart effective AI integration for marketers
Join our industry-leading panel as they discuss the pivotal role of AI adoption in modern marketing strategies, exploring crucial considerations in tool selection, effective integration strategies, and the importance of ongoing support for maximizing AI's impact. Gain valuable insights into measuring success and overcoming common adoption challenges, empowering your team to harness AI for unparalleled marketing efficiency and innovation. Key takeaways: - Understand the key considerations when selecting AI tools for marketing purposes - Learn strategies to overcome common barriers to AI adoption within marketing teams - Discover best practices for effectively integrating AI into marketing workflows and strategies - Understand the importance of ongoing training and support for marketing teams to maximize AI utilization - Understand how marketing can collaborate with other departments, such as Product and Engineering, to accelerate AI learning and adoption across the organization - Learn how to measure and track the success of AI integration efforts within marketing campaigns