Adeola has over a decade of experience in digital marketing, product marketing, and retention marketing within the financial services and tech sectors. She currently holds the position of Global Lifecycle Marketing Lead, at LinkedIn where she scales campaigns to enhance revenue and retention through engagement and upsell opportunities. Adeola earned a degree in journalism and history from Baylor University, and later, an MBA in marketing and strategy from the University of Michigan. Initially aspiring to be an event planner, she found her niche in lifecycle marketing, where she takes pleasure in bringing campaigns to life and assessing their effectiveness. Having spent time in Detroit and New York City, Adeola has now returned to her hometown of Dallas, Texas. In her leisure time, she is an avid Dallas Cowboys fan, stays active, enjoys watching great TV series, and values quality moments with friends and family.