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October 24, 2024
San Francisco

Agenda

Tackling the latest AI hurdles and trends that marketers face in the industry today.

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What's on
October 24
October 24
October 24
08:00
Main stage
Networking breakfast & registration
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
Panel | AI adoption: How to kickstart effective AI integration for marketers
Connie Chan Wang, SVP, Marketing, Headspace
Britney Bartlett, VP, Global Field Marketing, Cisco
Eric Keosky-Smith, Director, Strategic Digital Marketing, U-Haul
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10:00
Main stage
AI-powered storytelling
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10:30
Main stage
Using AI to elevate data reporting strategies and enhance your marketing performance
Aristomenis Capogeannis, Sr. Director, Enterprise Revenue Marketing, NVIDIA
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11:00
Main stage
Coffee break
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11:30
Main stage
Smart narratives: AI in visual and written storytelling
Jason Druss, Senior Product Marketing Manager, Video, Adobe
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12:00
Main stage
Beyond productivity: Using AI to drive sales and marketing alignment
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12:30
Main stage
The personalization puzzle: How AI can piece it together
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13:00
Main stage
Lunch break
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14:00
Main stage
Interactive roundtable discussions: Share challenges and find solutions
Vanessa Rodriguez, Director, Digital Marketing, GE Healthcare
Anjali Mehra, Former Sr Director, Growth Analytics & Data Science, DocuSign
Tim Harris, Director, Product & Growth Marketing, Uniphore
Sharif Karmally, Head of Product Marketing, Brand, and Content, Atlan
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14:45
Main stage
Prompt engineering: Optimizing content creation and audience engagement with large language models
Ryan Oistacher, Director, Product Marketing, Netwrix Corporation
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15:15
Main stage
Coffee break
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15:45
Main stage
Navigating the SEO jungle: How AI can be Your Guide
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16:15
Main stage
Panel | From overwhelmed to optimized: Advancing your AI strategy to expert level
Avi Bhatnagar, VP, Demand Gen Marketing, ServiceChannel, a Fortive Brand
Vanessa Rodriguez, Director, Digital Marketing, GE Healthcare
Tim Harris, Director, Product & Growth Marketing, Uniphore
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17:00
Main stage
Chairperson closing remarks
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17:10
Main stage
Happy hour - sponsored by Revenue Marketing Alliance
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