How AI can be used to augment & scale revenue generation to new heights
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09:45
Main stage
Roundtable discussion: Marketing in 2024, the tools and strategies you need to succeed
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10:30
Main stage
Coffee break
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11:00
Main stage
Revolutionise revenue & unleash the explosive potential of referal strategies
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11:30
Main stage
Panel: Maximising ROI with revenue attribution through tracking & measuring marketing impact
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12:15
Main stage
Is it a marketing world or a product world?
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12:45
Main stage
Lunch break
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13:45
Main stage
Panel: The revenue marketing playbook - how to personalise & enhance the customer experience for more sales
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14:30
Main stage
Workshop: One team, one vision - create your personal roadmap to align revenue and product marketing and boost your company's conversion rate!
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15:15
Main stage
Coffee break
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15:45
Main stage
Scaling marketing for growth
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16:15
Main stage
How moving to a measurement system of truth drives incremental revenue for your brand
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16:45
Main stage
Chairperson closing remarks
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17:00
Main stage
Happy hour: Sponsored by Revenue Marketing Alliance
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November 27
08:00
Main stage
Welcome breakfast & registration
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
The formula for revenue growth: effective branding
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09:45
Main stage
Panel: Creating content marketing campaigns that generate leads and sales
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10:30
Main stage
Coffee break
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11:00
Main stage
Navigating the marketing-centric and sales-centric landscape: Unpacking the roles of CMO and CRO
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11:30
Main stage
Roundtable discussion: Master the art of revenue-focused marketing - how to build & lead a high-performing team
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12:15
Main stage
The shift towards globalisation
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12:45
Main stage
Lunch break
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13:45
Main stage
Panel: Revenue marketing 2.0 - how to use data to drive growth
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14:30
Main stage
Building an ads revenue business within an established global organization
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15:00
Main stage
Closing remarks
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November 27 & 28, 2024
London
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