With a journey spanning over a decade, Britta Agel has been fortunate to traverse the intricate landscape of B2B marketing and digital commerce. With her master's degree in International Business, Britta focussed early on Marketing as a career path. Setting forth from her initial experiences in an ecommerce agency, she embarked on a journey that ultimately guided her to Trusted Shops, an European SaaS player. Here, she established and led the inbound marketing department for several years. In 2021, Britta changed to Spryker, a global leader in digital commerce systems. Since thenHere, she transformed together with her team Demand Generation Marketing to a more purposeful Revenue Marketing model. Recently, Britta took over Product Marketing responsibility, weaving together both teams with the aspiration to channel their combined strengths for a maximum impact. A sincere proponent of growth through servant leadership, Britta strives to nurture a culture of data-driven initiatives and outcome orientation. Britta lives in a small town between Cologne and Frankfurt with her husband and dog.