Yvete Minor is a transformational marketing executive with proven success in launching innovative award-winning campaigns as well as repositioning established products and business lines for sustainable growth. Yvete is one of 30 women selected out of 1,500 candidates, world-wide, to Money 20/20’s RISE UP: Women in Technology (FINTECH) inaugural cohort, and was the only marketing executive selected. With a customer-first mindset, she has helped clients of a multicultural agency, several entrepreneurs, Fortune 500 global companies, technology SAS start-ups, and higher education organizations succeed. She is a growth revenue strategist whose experience has proven that the right data and research along with a tailored integrated marketing mix will not only support your organization’s revenue goals, but it will often surpass expectations. Her M.S. in Integrated Marketing and Communications along with over 15 years’ experience in growth marketing, an empathetic leadership approach, and her extensive general management expertise has enabled teams to activate integrated cross-functional solutions.