Name: Pete Larkin | Speaker | Revenue Marketing Festival | Las Vegas
Start: 2024-05-22T07:00:00.000Z
End: 2024-05-23T07:00:00.000Z
Location: TBA

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Pete

Larkin

VP of Marketing & Sales

Parlay

The first rule of Thought Leadership is that you never tout yourself to be a thought leader. While Pete Larkin follows this rule religiously, he has built 8-figure marketing programs and led companies and individuals to a Thought Leader status, resulting in top-ranking Gartner Magic Quadrant positions and out-performing billion-dollar companies like Deloitte, KPMG, and EY. Over the past 12 years Pete has been refining his Thought Leadership framework and helping marketers around the world transition from subject matter experts and influencers into bonafide industry thought leaders. Pete is also an entrepreneur, family man, snowboard fanatic, and root beer connoisseur.

24 May 2023 13:45 - 14:15

How to develop a winning thought leadership marketing strategy

What's the difference between an Influencer and a Thought Leader? Is Thought Leadership marketing even a thing? Or a cringy fad? Pete Larkin has created a proven thought leadership model and framework that has transformed experts into industry thought leaders, led brands to top positions in the Gartner Magic Quadrant and driven millions of dollars in revenue for his clients.In this presentation, Pete will talk about how to establish credibility, authority, and trust within any industry and how to integrate thought leadership tactics into your marketing strategy. 10

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