Gordon Ho is former CMO at Princess Cruises, Buckle, and EVP Marketing at Disney Studios Home Entertainment. He is President of Xpertainment, a strategy consulting firm & adjunct professor at Georgetown (Marketing) & USC (Crisis Strategy). As Princess Cruises CMO & Sales head, Gordon’s team led Diamond Princess Covid crisis communications, the Discovery at Sea partnership and OCEAN Medallion launch, the #1 travel IOT wearable. Ho created Disney’s $3B direct-to-video category & Disney’s Movie Rewards loyalty program. He is on the Board of the Coalition of Asian Pacifics in Entertainment and Ronald McDonald House of Southern California & is an Advisor of Retina, optimizing lifetime value, and Authiphy, a blockchain firm.